PRODUCT PHOTOGRAPHY
Professional, high-quality product photography for websites, ecommerce stores, advertising, social media, catalogues and marketing campaigns.
From clean product images to creative lifestyle scenes, DigitalReach helps Auckland businesses present their products clearly, consistently and professionally.
Your Customers See the Photograph Before They See the Product
When customers shop online, they cannot hold your product, inspect the packaging or experience it in person.
Sometimes all that’s needed is content that looks professional and represents the business properly. DigitalReach creates product images designed for real commercial use, not simply photographs that look attractive.
Every shoot is planned around where the images will be used, how the product should be positioned and what your customers need to see before making a decision.
WHY PRODUCT PHOTOGRAPHY MATTERS
Better images create a better first impression
Present products clearly and accurately
Reduce uncertainty before purchase
Build customer confidence
Create a consistent visual identity
Highlight important features & packaging
Support advertising and social media campaigns
Improve the appearance of your website or online store
Provide reusable content for multiple marketing channels
OUR APPROACH
We Plan the Photograph Around Its Purpose
Step 1: Understand the Product
This helps us create a practical shot list before photography begins.
We discuss the product and its key features, your customers, your brand style, required platforms, image dimensions, background preferences, creative direction, number of products, required angles, final file formats
Step 2: Plan the Shoot
We decide how each product should be presented.
White or transparent backgrounds, branded backgrounds, props and ingredients, lighting direction, product positioning, group arrangements, lifestyle environments, close-up details, website banner compositions
Step 3: Photograph the Products
Products are photographed using professional camera equipment and lighting appropriate to the material, surface and packaging.
Care is taken with reflections, glossy surfaces, colour accuracy, packaging shape, labels and text, shadows, product alignment, surface texture, fine details
Step 4: Professional Editing
Selected images are professionally edited to improve their commercial appearance while keeping the product realistic.
Editing may include exposure correction, white-balance correction, background removal, dust and minor distraction removal, colour correction, contrast adjustment, edge refinement, shadow correction, image straightening, cropping and resizing, exporting for different platforms
And after that the Final Delivery
Your final images are delivered in the formats required for their intended use.
PRODUCT PHOTOGRAPHY PACKAGES
* Estimated cost
Essential Product Package
Best for small businesses needing clean and professional product images for a website or online store.
May Include
✓ Up to 5 products
✓ One clean image per product
✓ White or neutral background
✓ Basic professional editing
✓ Colour and exposure correction
✓ Web-ready JPG files
✓ One consistent photography style
From $ 249 (NZD)*
Ecommerce Product Package
For businesses that need multiple photographs to help customers understand each product.
May Include
✓ Up to 10 products
✓ Up to 3 images per product
✓ Front, side or detail views
✓ White or neutral background
✓ Professional editing
✓ Web-ready and high-resolution files
✓ Square crops for ecommerce
✓ Consistent presentation across the range
From $ 449 (NZD)*
Product Launch Package
A complete visual content package for launching a new product or collection.
May Include
✓ Pre-shoot planning consultation
✓ Custom shot list
✓ Clean ecommerce photographs
✓ Creative campaign photographs
✓ Product detail images
✓ Product range image
✓ Website hero-banner image
✓ Social-media crops
✓ Professional editing
✓ High-resolution and web-ready files
From $ 995 (NZD)*
Custom Product Photography
Some products require a customised shoot due to their size, material, quantity or creative requirements.
Custom photography is available for
✓Monthly content creation
✓Large product ranges
✓Reflective or transparent products
✓Jewellery
✓Machinery and equipment
✓Oversized products
✓Complex styling
✓Models or hand models
✓Location-based shoots
✓Multi-day photography
✓Photography combined with video
Custom Quote
Pricing shown above represents estimated starting prices only. Final pricing may vary depending on campaign complexity, advertising budgets and requirements.
Frequently Asked Questions
How much does product photography cost in New Zealand?
DigitalReach product photography packages start from approximately $249. The final price depends on the number of products, required angles, styling, editing complexity and final deliverables.
Do you provide white-background product photography?
Yes. Products can be photographed against a clean white or neutral background for websites, ecommerce stores, catalogues and online listings.
Can you provide transparent-background PNG images?
Yes. Transparent-background PNG files can be included where required. This should be confirmed before the shoot because background removal may require additional editing.
Can you photograph glossy or reflective packaging?
Yes. Reflective pouches, bottles, glass, metal and glossy packaging can be photographed, although they may require more advanced lighting and editing than matte products.
Can I send or deliver the products to you for photography?
Yes. Depending on the project, products may be delivered or couriered before the shoot. Collection, return delivery and product storage arrangements should be agreed in advance.
How long does product photography take?
Turnaround depends on the number of products and the editing required. A delivery timeframe will be confirmed before the project begins.
Can you create images for Shopify and social media from the same shoot?
Yes. The shoot can be planned to produce clean ecommerce images as well as creative photographs and crops for social media, advertising and website banners.
Do I own the images?
Your agreed quote should specify the permitted commercial usage. Standard packages can include use across your own website, ecommerce store, social media, advertising and marketing material. Third-party resale or licensing should be agreed separately.
Make Your Products Look as Good Online as They Do in Real Life
Whether you need clean ecommerce photographs, creative campaign images or a complete product-launch library, DigitalReach can plan a photography package around your products and marketing goals.