LinkedIn Ads Management
Reach decision-makers, professionals and B2B audiences with targeted LinkedIn advertising.
Put Your Business in Front of the People Who Make Decisions
LinkedIn advertising allows businesses to build audiences using professional characteristics such as job function, seniority, industry, company and other available targeting options.
DigitalReach helps structure your LinkedIn campaigns around the people your business actually wants to reach. We manage targeting, campaign setup, messaging, lead generation and ongoing optimisation to help make your LinkedIn advertising more focused and measurable.
LinkedIn Advertising Built for B2B Growth
B2B Lead Generation
Reach professional audiences and generate enquiries from businesses and decision-makers relevant to your services.
Professional Audience Targeting
Build audiences using available criteria such as job roles, seniority, industries, company characteristics and professional interests.
LinkedIn Lead Gen Forms
Allow prospective customers to express interest through LinkedIn’s native lead forms without requiring them to immediately leave the platform.
Sponsored Content
Promote your business, services, insights or offers directly within the LinkedIn experience using suitable campaign formats.
Brand Awareness
Build visibility among specific professional audiences when reaching the right industry or decision-makers matters to your business.
Campaign Optimisation
Review targeting, ads, budgets and campaign performance regularly to identify opportunities to improve efficiency and results.
LinkedIn Ads Management Packages
Online Advertisements on Linkedin
LinkedIn Ads Starter
For businesses looking to test LinkedIn advertising with a focused audience and campaign objective.
Includes:
✓ 1 LinkedIn advertising campaign
✓ Campaign setup
✓ Professional audience research
✓ Job role & industry targeting
✓ Location targeting
✓ Ad copy creation
✓ Up to 3 ad variations
✓ Basic conversion tracking review
✓ Monthly optimisation
✓ Monthly reporting
From $399 (NZD)
LinkedIn B2B Growth
For businesses looking to generate B2B leads or reach multiple professional audience segments.
Includes:
✓ Up to 3 campaigns
✓ B2B audience research
✓ Job title, seniority & industry targeting
✓ Company-based targeting where appropriate
✓ LinkedIn Lead Gen Forms where required
✓ Website-based campaigns where appropriate
✓ Up to 6 ad variations
✓ Conversion tracking review
✓ Audience & budget optimisation
✓ Ongoing campaign optimisation
✓ Monthly reporting
From $699 (NZD)
LinkedIn Ads Advanced
For businesses with larger B2B campaigns, multiple services, audiences or more complex lead-generation requirements.
includes:
✓ Up to 6 campaigns
✓ Advanced B2B audience strategy
✓ Multiple professional audience segments
✓ Lead generation & website campaigns
✓ Account/company targeting where appropriate
✓ Campaign messaging & ad copy
✓ Up to 10 ad variations
✓ Conversion tracking review
✓ Campaign testing & optimisation
✓ Budget & bidding optimisation
✓ Regular performance monitoring
✓ Detailed monthly reporting
From $949 (NZD)
Pricing shown above represents estimated starting prices only and may vary depending on complexity and requirements. Advertising spend is paid directly to LinkedIn and is separate from DigitalReach’s management fees. Final pricing depends on campaign volume, audience requirements, advertising spend, creative requirements and account complexity.
In B2B Advertising, Reaching the Right 1,000 People Can Matter More Than Reaching Irrelevant 100,000.
LinkedIn advertising helps businesses focus their campaigns on relevant professional audiences instead of simply chasing more impressions.
LinkedIn Advertising Frequently Asked Questions
What businesses are LinkedIn Ads best suited for?
LinkedIn Ads can be particularly useful for B2B companies, professional services, recruitment, education, technology and businesses selling higher-value products or services to organisations and professional decision-makers.
Can LinkedIn Ads target specific job titles?
LinkedIn provides professional targeting options that can include characteristics such as job titles, job functions, seniority, industries and company attributes. Available targeting options and audience sizes vary by campaign.
Are LinkedIn Ads more expensive than Facebook or Google Ads?
LinkedIn advertising can have higher media costs than some other platforms, particularly for competitive professional audiences. However, cost per click alone isn’t always the most useful comparison for B2B businesses because the value and relevance of the person reached may be significantly different.
Can LinkedIn Ads generate leads without sending people to my website?
Yes. LinkedIn Lead Gen Forms can allow users to submit their information within LinkedIn. Whether native forms or a website landing page is more appropriate depends on your campaign and lead-generation strategy.
How much should I spend on LinkedIn Ads?
The appropriate budget depends on your audience, campaign objective, industry and value of a potential customer. Because professional audiences can be relatively specific, we recommend setting the budget after assessing your target market rather than using the same minimum spend for every business.
Can you guarantee B2B leads from LinkedIn?
No. Campaign results depend on your audience, offer, competition, budget, creative, landing experience and market demand. DigitalReach focuses on building properly targeted, measurable campaigns and improving them using available performance data.
Reach the Businesses and Professionals That Matter
If your customers are businesses, professionals or decision-makers, LinkedIn can provide a more focused way to put your message in front of relevant audiences.
DigitalReach can help plan, build and manage your LinkedIn advertising campaigns from targeting and campaign setup through to measurement and ongoing optimisation.