Conversion Tracking & Attribution
Track leads, sales, calls and marketing performance accurately. DigitalReach provides conversion tracking setup for Google Ads, Meta and websites across New Zealand.
Conversion Tracking That Shows What Actually Drives Results
Know which ads, campaigns and channels are generating leads, sales and valuable actions for your business.
DigitalReach sets up accurate conversion tracking across your website and advertising platforms, helping New Zealand businesses understand what’s working, improve campaign optimisation and make better marketing decisions.
Get Your Tracking Set Up Across Google Ads, Meta, Websites, eCommerce, Lead Forms, Calls
WHAT WE CAN TRACK
Track the Actions That Matter to Your Business
Form Submissions
Track contact forms, quote requests, lead forms and other website enquiries.
Phone Call Actions
Measure relevant call interactions from your website or advertising campaigns where technically supported.
Online Purchases
Track completed transactions, purchase values and ecommerce activity.
Bookings & Registrations
Measure appointments, consultation bookings, registrations and other important completions.
Add to Cart & Checkout
Understand key steps customers take before completing an ecommerce purchase.
Custom Conversions
Track other meaningful website actions based on how your business generates leads or revenue.
PLATFORMS TO TRACK
Track actions across platforms
Conversion Tracking Across Your Marketing Platforms
This is where we naturally cover the individual platforms without creating unnecessary pages.
Google Ads Conversion Tracking
Measure the actions generated after someone interacts with your Google Ads campaigns, including enquiries, purchases and other valuable website events.
Meta Pixel & Conversions
Set up and configure Meta tracking for relevant website actions generated through Facebook and Instagram campaigns.
Website & eCommerce Tracking
Configure important website events and ecommerce actions across platforms such as WordPress, WooCommerce and Shopify.
Custom Event Tracking
For businesses with less conventional conversion journeys, we can configure tracking around specific buttons, interactions, forms and other meaningful actions.
Custom Conversions
Track other meaningful website actions based on how your business generates leads or revenue.
Conversion Tracking Packages
Analytics & Tracking
Essential Tracking
For businesses that need their most important website conversions tracked correctly.
Includes:
✓ Tracking requirements review
✓ Up to 3 key conversions
✓ Google Ads or Meta setup
✓ Google Tag Manager configuration where required
✓ Testing and verification
From $380 (NZD)
Multi-Platform Tracking
For businesses advertising across multiple platforms.
Includes:
✓ Conversion tracking plan
✓ Up to 6 key conversions
✓ Google Ads conversion tracking
✓ Meta Pixel/events
✓ Google Tag Manager configuration
✓ Testing across platforms
✓ Existing tag review
From $500 (NZD)
eCommerce & Advanced Tracking
For online stores or businesses requiring more comprehensive conversion measurement.
Includes:
✓ Ecommerce tracking review
✓ Purchase tracking
✓ Transaction values where supported
✓ Key funnel events
✓ Google Ads conversions
✓ Meta events
✓ Google Tag Manager configuration
✓ Testing and verification
✓ Tracking documentation
From $800 (NZD)
Pricing shown above represents estimated starting prices only and may vary depending on complexity and requirements.
Running Ads Without Conversion Tracking?
You’re seeing the spend — but not necessarily the result.
Set up the measurement needed to understand what happens after someone clicks.
Frequently Asked Questions
What is conversion tracking?
Conversion tracking measures important actions people take after interacting with your website or marketing. A conversion could be a form submission, purchase, booking, phone-call action or another event that is valuable to your business.
Do I need conversion tracking for Google Ads?
If you’re using Google Ads to generate leads or sales, conversion tracking is highly valuable because it helps you understand which campaigns, ads and keywords are contributing to meaningful actions rather than measuring clicks alone.
Can you set up Google Ads conversion tracking?
Yes. DigitalReach can configure Google Ads conversion tracking for relevant website actions such as enquiries, purchases, bookings and other defined conversions.
Can you install the Meta Pixel?
Yes. We can install and configure the Meta Pixel and relevant events for Facebook and Instagram advertising, subject to your website platform and tracking requirements.
Can you track contact form submissions?
Yes. Form submissions are one of the most common conversions we configure. The implementation method depends on the form and website setup.
Can you track purchases on Shopify or WooCommerce?
Yes. Ecommerce conversion tracking can include purchases and other important shopping events depending on your platform and required advertising/analytics integrations.
Why aren’t my Google Ads conversions showing correctly?
There can be several causes, including incorrect tags, duplicate tags, configuration problems, changes to the website, consent settings or conversions being configured incorrectly. We can review the existing implementation and identify likely tracking issues.
Is conversion tracking 100% accurate?
No analytics or advertising tracking system should be assumed to capture every user action perfectly. Browser privacy settings, cookie consent, ad blockers, cross-device behaviour and platform limitations can affect measurement. Our goal is to implement the tracking correctly and make the available data as reliable and useful as reasonably possible.
Make Your Marketing Data More Useful
If you’re investing in advertising or generating leads through your website, accurate conversion tracking helps you understand what is contributing to real business results.
DigitalReach can review your current setup or build the tracking you need from the ground up.