Meta Ads Management
Reach the right people across Facebook and Instagram with advertising built around your business goals.
Turn Social Media Attention Into Business Opportunities
Facebook and Instagram give businesses access to large audiences, but successful advertising requires more than simply boosting a post.
DigitalReach builds Meta advertising campaigns around what your business is actually trying to achieve, whether that’s generating enquiries, promoting a local service, increasing online sales, reaching new audiences or reconnecting with people who have previously interacted with your business.
Facebook & Instagram Advertising Built Around Your Goals
Lead Generation Ads
Generate enquiries through Meta lead forms or direct potential customers to your website to complete an enquiry.
Sales & Conversion Campaigns
Promote products or services using campaigns designed around measurable website actions and sales where appropriate.
Facebook Advertising
Reach relevant Facebook audiences using targeting, placements and campaign formats suited to your objectives.
Instagram Advertising
Promote your business across eligible Instagram placements including Feed, Stories and Reels.
Remarketing Campaigns
Reconnect with relevant people who have previously visited your website or interacted with your business where suitable audience data is available.
Campaign Optimisation
Regularly review audiences, creatives, placements, budgets and campaign performance to identify opportunities for improvement.
Meta Ads Management Packages
Online Advertisement on Meta Platforms
Meta Ads Starter
For small businesses looking to advertise one primary service, offer or campaign across Facebook and Instagram.
Includes:
✓ 1 Meta advertising campaign
✓ Facebook & Instagram placements
✓ Campaign setup
✓ Audience research & targeting
✓ Ad copy creation
✓ Up to 3 ad variations
✓ Basic Meta Pixel review
✓ Budget optimisation
✓ Monthly campaign optimisation
✓ Monthly reporting
From $349 (NZD)
Meta Ads Growth
For businesses running multiple campaigns or targeting different audiences, services or business objectives.
Includes:
✓ Up to 3 campaigns
✓ Facebook & Instagram advertising
✓ Audience & competitor research
✓ Custom and interest-based audience setup
✓ Ad copy creation
✓ Up to 6 ad variations
✓ Lead generation and/or website campaigns
✓ Remarketing setup where applicable
✓ Meta Pixel & conversion tracking review
✓ Budget and placement optimisation
✓ Ongoing campaign optimisation
✓ Monthly reporting
From $599 (NZD)
Meta Ads Advanced
For businesses requiring more comprehensive Meta advertising across multiple campaigns, audiences, products or locations.
Includes:
✓ Up to 6 campaigns
✓ Facebook & Instagram advertising
✓ Advanced audience strategy
✓ Lead, sales and/or remarketing campaigns
✓ Ad copy and campaign messaging
✓ Up to 10 ad variations
✓ Meta Pixel & event tracking review
✓ Custom audience setup where applicable
✓ Campaign testing & optimisation
✓ Budget and placement optimisation
✓ Regular performance monitoring
✓ Detailed monthly reporting
From $899 (NZD)
Pricing shown above represents estimated starting prices only and may vary depending on complexity and requirements. Advertising spend is paid directly to Meta and is separate from DigitalReach’s management fees. Final pricing may vary depending on campaign volume, advertising spend, creative requirements and account complexity.
Don’t Just Boost Posts. Advertise With a Clear Objective.
Meta advertising works best when your audience, creative, offer and campaign objective work together.
Meta Ads Management Frequently Asked Questions
What are Meta Ads?
Meta Ads are paid advertisements delivered through Meta’s advertising platform across eligible placements on Facebook, Instagram and other Meta properties. Businesses can use them for objectives such as awareness, traffic, leads and sales.
Are Facebook Ads and Instagram Ads managed together?
Yes. Facebook and Instagram advertising can generally be managed through Meta Ads Manager, allowing campaigns to use eligible placements across both platforms depending on your campaign strategy and audience.
How much should I spend on Facebook and Instagram Ads?
There is no single budget suitable for every business. Your recommended advertising spend depends on factors such as your objective, audience size, location, competition, offer and expected value of a customer. Your advertising budget is paid separately to Meta.
Can you generate leads directly through Facebook and Instagram?
Yes. Meta supports lead-generation campaigns that allow potential customers to submit their information through forms within Meta’s platforms. Website-based lead campaigns can also be used depending on your strategy.
Do you create the ads as well?
DigitalReach can create ad copy and standard campaign creatives within the agreed package scope. More extensive photography, video production or specialised creative work can be provided separately through our Content Creation & Media services.
Can you guarantee leads or sales from Meta Ads?
No. Advertising performance depends on factors including the offer, audience, competition, budget, creative, website experience and market demand. DigitalReach focuses on properly structured campaigns, measurement, testing and ongoing optimisation rather than guaranteeing a specific number of leads or sales.
Ready to Reach More Customers on Facebook & Instagram?
Whether you’re launching Meta Ads for the first time or want to improve existing Facebook and Instagram campaigns, DigitalReach can help create a clearer advertising strategy around your goals.
Let’s build campaigns designed to reach the right audience and measure what happens after they see your ads.