Google Analytics & Tag Manager
Get a clearer picture of how people find and interact with your website. DigitalReach sets up Google Analytics 4 (GA4) and Google Tag Manager (GTM) to help your business collect reliable data, measure important actions and understand what’s driving results.
Know what’s happening on your website
Website traffic numbers only tell part of the story. The right analytics setup can show you where visitors come from, which pages they engage with and what actions they take before becoming a lead or customer.
We configure Google Analytics and Google Tag Manager around your business goals, helping you collect meaningful data without unnecessarily complicating your tracking setup.
What We Can Help You Track
Google Analytics 4 Setup
Set up or configure GA4 to measure website traffic, user behaviour, acquisition channels and important website activity.
Google Tag Manager Setup
Implement and organise tracking tags through GTM, making it easier to manage analytics and marketing measurement.
Events & Key Actions
Track actions such as button clicks, form submissions, downloads, phone clicks and other important interactions.
Analytics Setup Packages
Let’s track everything across websites and apps
Essential Analytics
For businesses that need their basic website analytics set up correctly.
✓ GA4 setup or configuration
✓ Google Tag Manager setup
✓ Website integration
✓ Basic event tracking
✓ Testing and verification
From $199 (NZD)
Business Tracking
For businesses that want more detailed measurement of their website performance.
✓ Everything in Essential Analytics
✓ Custom event tracking
✓ Form submission tracking
✓ Phone and email click tracking
✓ Key action configuration
✓ Google Ads integration
✓ Tracking verification
From $359 (NZD)
Advanced Analytics
For businesses requiring a more comprehensive tracking implementation.
Examples:
✓ GA4 & GTM configuration
✓ Multiple custom events
✓ Advanced user interactions
✓ Marketing platform integrations
✓ Tracking review and troubleshooting
✓ Custom measurement requirements
From $959 (NZD)
Pricing shown above represents estimated starting prices only and may vary depending on complexity and requirements.
Better decisions start with better data.
From understanding where your visitors come from to identifying the actions that generate leads, a properly configured analytics setup gives your business the information it needs to make smarter marketing decisions.
Frequently Asked Questions
What is the difference between Google Analytics 4 and Google Tag Manager?
Google Analytics 4 collects and reports website data, while Google Tag Manager helps manage and deploy tracking tags on your website. They are often used together to create a more flexible and organised tracking setup.
Do I need both GA4 and Google Tag Manager?
Not always, but using both can make your tracking easier to manage and expand. Google Tag Manager is especially useful if you want to track forms, button clicks, downloads or advertising conversions without constantly editing website code.
Can you fix an existing Google Analytics setup?
Yes. We can review your current GA4 and GTM setup, identify tracking issues and correct or improve the configuration where required.
What can you track on my website?
Depending on your website, we can track actions such as form submissions, phone clicks, email clicks, button clicks, downloads, purchases and other important interactions.
Can you connect Google Analytics with Google Ads?
Yes. GA4 can be connected with Google Ads to help measure what visitors do after clicking an advertisement and support better campaign reporting.
Will I be able to see where my website visitors come from?
Yes. Google Analytics can help you understand traffic from sources such as Google Search, paid advertising, social media, direct visits and referral websites.
Do you provide ongoing analytics support?
Yes. If your tracking requirements change or you need help interpreting your data, DigitalReach can provide additional analytics, reporting and tracking support.
Is Google Analytics 4 suitable for small businesses?
Yes. GA4 can be valuable for businesses of any size. Even a small website can benefit from understanding where visitors come from, which pages attract attention and which actions generate enquiries or sales. The tracking setup can be kept simple and expanded as your business grows.
Need help setting up your website tracking?
Whether you’re starting from scratch or aren’t sure if your existing analytics is working correctly, DigitalReach can review your setup and help you track the website activity that matters to your business.