Growth Planner tool

Answer a few simple questions and get an indicative estimate of what your marketing budget could achieve.

Business Details

Tell us what type of business you have and what you want marketing to help you achieve.

Primary Business Goal ? Choose the main result you want from marketing.

Example:
– “Generate Leads” = get enquiries, form fills, messages or phone calls
– “Increase Sales” = more direct purchases
– “Brand Awareness” = more people seeing your business

Industry ? Pick the option that is closest to your business type.

Example:
– plumber = Trades & Home Services
– dentist = Healthcare & Medical
– lawyer = Legal & Professional Services
– online clothing store = Retail / E-commerce

Average Revenue Per Customer (NZD) ? Roughly how much money do you make from one customer on average?

Example:
– If one dental client usually brings in $800, enter 800
– If one renovation client is worth around $12,000, enter 12000

This does not need to be perfect. A realistic estimate is enough.

Estimated Website / Lead Conversion Rate (%) ? This means: out of 100 people who click your ad or visit your website, how many normally contact you or take action?

Example:
– 3% = about 3 out of 100 people enquire
– 10% = about 10 out of 100 people enquire

If you are unsure, try:
– 3 to 5 for many normal businesses
– 5 to 8 for stronger websites
– 8+ for very well-optimised campaigns

Competition Level ? How crowded is your market?

Example:
– Low = not many competitors in your area
– Medium = a fair number of competitors
– High = lots of businesses offering similar services

More competition usually means ads cost more.

Budget & Timing

Tell us how much you want to spend and for how long.

Marketing Budget ? Enter the amount you are willing to spend on marketing, then choose whether that amount is per week, per month, or per year.

Example:
– If you can spend $1,500 every month, enter 1500 and choose “Per Month”
– If you can spend $500 every week, enter 500 and choose “Per Week”

Campaign Start Date ? The date you expect the campaign to start.

Example:
If you want to start next month, choose that date here.

Campaign End Date ? The date you expect the campaign to finish.

Example:
A 3-month campaign could run from 1 May to 31 July.

Optional Notes ? Add anything important that might affect results.

Example:
– special offer running this month
– targeting only premium customers
– promoting one main service

Review & Calculate

Check your details and generate your estimated results.

Your selections will appear here before calculation.

Your Estimated Results

Total Estimated Reach

Total Estimated Clicks

Total Estimated Leads

Potential Revenue

Projected ROI

Campaign Duration

0 days

Estimated Cost Per Lead

Opportunity Score

0/100

Platform Breakdown

Important note: These are indicative estimates based on general benchmark assumptions. Real results depend on the quality of your offer, your website, the targeting, competition, the creative used, and how well campaigns are managed.

Download Your Estimate

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Budget & Reach Growth Planner Estimate Tool