| 465 words, 2 minutes read time |
In today’s fast-paced digital world, many businesses in New Zealand are focused on online strategies like SEO, social media, and Google Ads. But what if we told you that integrating traditional marketing tools like design and print can significantly boost your overall marketing results?
At DigitalReach NZ, we believe that the most effective campaigns blend the physical and the digital. Here’s how your business can leverage both to grow smarter and faster.
Why Print Still Matters
Despite the rise of digital marketing in NZ, print continues to be a trusted and tangible touchpoint. Whether it’s a well-designed flyer, a professional brochure, or a business card that leaves a lasting impression—good design and print material can build credibility in ways digital alone cannot.
According to a 2023 survey by NZ Business Marketing Insights, 64% of small businesses in Auckland and Wellington still use print media to support their promotions.
Combining Print with Digital: Real-World Strategies
Here are some smart ways to integrate print and digital marketing:
1. Print Materials with QR Codes
Add QR codes to flyers, banners, and packaging that link directly to:
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Your website
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A landing page for lead generation
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A product or service page
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A review form or chatbot for engagement
Example: A food truck in Hamilton added QR codes on their food cart directing visitors to their Instagram profile and grew their followers and inquiries by 42%.
2. Print Ads That Drive Social Engagement
Encourage readers to:
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Follow your business on Instagram/Facebook
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Leave reviews on Google
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Scan a code to join a giveaway
This drives traffic to your digital channels while increasing brand recall.
3. Include Web & Email Info on Every Print Piece
Your physical material should always include:
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Your domain name (e.g. www.digitalreach.co.nz)
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Business email
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Social media handles
This builds omnichannel visibility for your digital marketing company in NZ.
How This Helps SEO and Online Reach
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More Brand Searches: People who see your print material may search for your business online—boosting branded keyword rankings.
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Cross-Channel Conversions: Someone might see a poster today and convert via your website tomorrow.
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More Time On-Site: Creative QR campaigns often lead to engaging landing pages that improve time-on-site and reduce bounce rate (a key SEO factor).
Pro Tip from a Digital Marketing Virtual Assistant
If you use a digital marketing virtual assistant (or hire a team like us), let them manage these integrations:
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Track QR code performance
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Create SEO-friendly landing pages
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Automate follow-ups from QR code leads
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Schedule both digital and print campaign rollouts
Final Thoughts
If you’ve been treating print and digital as separate silos, it’s time to rethink your approach. The businesses winning in 2025 are the ones blending online precision with offline presence.
Ready to upgrade your marketing strategy?
Contact us at info@digitalreach.co.nz
Or visit www.digitalreach.co.nz
Book a free consultation today!